When it involves your website, additional attention must be paid to each minute detail to ensure it performs optimally to serve its purpose. Here’s 5 crucial rules of thumb to look at to ensure your web site performs at its best.
Don't Use Splash Pages
These pages are the first pages you see once you land on a website. They usually have a visually attractive image with words like “welcome” or “click here to enter”. In fact, that’s what they are — pretty picture with no real purpose. Don’t allow your website visitors have a reason to click on the “back” button! Offer them your website up front.
Don't Use Excessive Banner Advertisements
These days, most people have trained themselves to ignore banner advertisements therefore you may be wasting valuable website real estate. Instead, present valuable content and weave relevant affiliate links into your content and let your website visitors feel that they want or need to buy your products or services rather than being forced to buy.
Have Clear and Straightforward Navigation
Have simple and clear navigation menu so people young and old can use it. Don’t be trapped by using complicated Flash-based menus or multi-level dropdown menus. If your website visitors can’t or find it difficult to navigate, they’ll leave.
Give Your Users Clear Indication of Where They Are
When visitors are deeply engrossed in browsing your website, you need to ensure they know where they are. That way, they’ll be able to browse relevant info or navigate to any section of the website easily. Do not confuse your guests as they will “abandon ship” and go somewhere else!
Don’t Use Audio on Your Website
If your website visitor stays on your site and going through your content, don’t annoy them by playing looped audio. If you have no choice, and you truly believe that it will help your business, make sure they can control it – volume or muting controls would work fine.