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How to Improve the Usability of Your Website

Whether you choose function over form or the other way around, they don’t have to be disproportionately out of sync. Let me give you an example. A website that looks good (has good form), but has no utility (function) is just an empty shell painted with catchy colors. It looks beautiful, but that’s all there is to it. On the contrary, if you own a website that has relevant and useful information for your user, but it is ugly to look at, not many people will want to spend enough time on the website. So, here are some tips to make sure that your site’s usability increases.

The first tip is to ensure that your content is readable. You need to divide your articles into paragraphs that are short and easy to scan. The text should not be too big nor too small. The greater the length of the line, the greater its line height should be.

Some websites are so badly organised that finding content on them is like looking for a needle in a haystack. Finding content should be as easy as getting something from a supermarket. Content should be placed into relevant categories “analogous to aisles”, and the links to those categories should be placed directly at the top of your website.

Statistics show that the majority of users will close the webpage if it does not load fully within 15 seconds. This goes to show how little time you have to capture the users’ attention and how important it is that your website loads as fast as possible.

Lastly, make sure that all of the links on your website are working. Test them one by one. There are many websites out there with broken links, which only degrades their professional image, so make sure to avoid this mistake.

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