Our client has an old website that was dated and wasn’t structured well. Many of the pages were text-heavy and badly laid out. We were briefed to come out with a design that will be aligned with early education for young children and to give it a more professional look so visitors will know that they are the go-to people for those services.
With deep research on their local competitors and overseas, we made sure that their new website design stands out but still sticking to what visitors want to see on their website. We wanted the site to sit comfortably between fun and professional – after all, it is a business that is in the early learning space. The audience they were targeting was analysed and making sure that the site will appeal to their target market. The colours of the website were linked to their brand colours and it is reflected throughout the website. Every page played with a balance between imagery and text. We also researched on images and as most images were provided, we have also used stock images that reflects their business completely.
The website turned out the way the client expected. It gave the client a new sense of pride with it looking and functioning much better than the previous site. Through the website, the client has been receiving more enquiries and have been making more conversions than before.